while I think the genetic/evolutionary portion of meme theory is pure bunk, I like the idea of a meme as a unit of more complex cultural meaning than a seme

I have always thought that visual poetry operates more effectively on the meme level than the seme level, that semes are too atomic for the visual

I would also add that for me most readable visual art and media is memetic, not semantic

and importantly so; that literary critics of media, because they are looking at semantics and symbols, language spoken and written, overlook the deeper effects at least possible with visual, sonic, technological, and language grammars