now, another tactic for this innovation thing is surely to compare it to what at least was called "technology early adopters" -- the first two get hdtv, or get rid of cable in favor of online streaming, or -- etc.

younger innovative poetry circles very much favors technology early adopters -- both poets and readers (likely poets, but, hey).

this strikes me of something of a shortcoming, that not ALL artists are technology early adopters, and in fact poets are pretty famed for being off the grid throwback types

yet, poets and artists showed companies all about social networking and twitter for pr (and -- a corporation is not a person -- why on earth would ANYONE want to friend a company, or get all the new metal roof tweets?)